While the best model for a given situation is very dependent upon circumstances, Covey asserts that we should generally strive for Win/Win. Win/Wins are great. No one denies that; but I think, despite how Covey defends it, that the concept is idealistic. The world is too "mean" for people to act this "nice." Just the fact that he suggested looking to literature for a good example (because there aren't enough in real life!) makes me believe a world of win/wins isn't going to happen, no matter how great it would be.
That being said, Covey does redeem himself by mentioning compromise several times in the chapter. He says compromise is a lower form of win/win. So, if we strive for the limit (win/win), hopefully we'll at least reach a decent compromise. Remembering that going for what you both want is probably one of the best ways of getting what you want.
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